Budweiser unveils its Super Bowl ad lineup
The new Budweiser brand extension from Anheuser-Busch InBev will be appearing in the highly coveted "A1" spot in Super Bowl XLVII on Sunday, Feb. 3, making it the first commercial to air following kickoff. The first commercial viewers will see is "Coronation," a thirty-second spot for Budweiser Black Crown directed by Samuel Bayer of Serial Pictures, who also directed Chrysler's Emmy-winning "Born of Fire" ad for the 2011 Super Bowl. The prime "A1" placement is a spot Anheuser-Busch has held since 1987. "It's unique in that you never really have an event where the consumers are tuning in to watch the commercials," said Paul Chibe, vice president of U. S marketing at Anheuser-Busch InBev. "People are watching and waiting and anticipating the new (ads) that are coming on air.
People:
Paul Chibe
Overall Sentiment: 0.0942103
Relevance: 0.898956
| Sentiment | Quote |
|---|---|
| 0.0418821 | "It's unique in that you never really have an event where the consumers are tuning in to watch the commercials," said Paul Chibe, ... |
| 0.0824014 | "It's unique in that you never really have an event where the consumers are tuning in to watch the commercials," said Paul Chibe, vice president of U.S marketing at Anheuser-Busch InBev. "People are watching and waiting and anticipating the new (ads) that are coming on air. To use that position for a new launch gives us the opportunity to take that moment and have them become instantly aware of our new product, our new brand." |
| -0.0460981 | "It will be one that makes people smile, maybe put a little bit of a tear in their eye, it's a very emotionally evocative spot. It's a great piece and a nod to the tradition of the Clydesdales," Chibe said. ... |
| 0.0793154 | "There is a human truth to it. It's what people do. People can laugh and enjoy the moment because they all know things they do themselves or that other people do that adds to their engagement of NFL football," he continued. ... |
| 0.100174 | "It was extremely critical because we were able to achieve our objectives much more quickly than we had planned. (With) over 100 million viewers it gives you an instant shot of awareness," Chibe said. |
| 0.073146 | "If you've made an investment in the Super Bowl, you can't ignore the opportunities you have to amplify it in social media before, during and after the telecast," Chibe said. ... |
| 0.136669 | "If you've made an investment in the Super Bowl, you can't ignore the opportunities you have to amplify it in social media before, during and after the telecast," Chibe said. "Facebook and Twitter provide you with an amazing amount of rich information about how people perceive the work you're putting on air." |
| 0.0382112 | "The Super Bowl is the ultimate beer occasion," Chibe said. ... |
| Sentiment Stats: |
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Beck
Overall Sentiment: 0.294942
Relevance: 0.455761
| Sentiment | Quote |
|---|---|
| 0 | "What you'll see is something completely different than anything you've ever seen" he says. ... |
| 0.233123 | "What you'll see is something completely different than anything you've ever seen" he says. "Because the sapphire gem is a rare jewel we decided to think about how a luxury jeweler would market the brand. So it will be a very sophisticated but very different approach than one might expect from a beer." |
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Disambiguation: Composer | MusicalArtist | FilmMusicContributor | Lyricist | MusicalGroupMember | RecordProducer | SongwriterReferences:
Bud Light
Overall Sentiment: 0.134527
Relevance: 0.412512
Disambiguation: AwardWinner | FilmCinematographer | FilmDirector | FilmWriterReferences:
Samuel Bayer
Overall Sentiment: 0
Relevance: 0.370014
Disambiguation: FilmDirector | FilmProducerReferences:
Key:
- Aggregate Sentiment is meant to be an indicator of an individual's overall sentiment.
- The Mean is meant to be an indicator of an individual's average comment sentiment.
- The Standard Deviation, when there are enough quotes, will indicate an individual's consistency of sentiment (i.e. a Standard Deviation of 0 would mean they were very consistent in their sentiment and 1 would mean they were very inconsistent).
Note that quote stats are likely to be meaningless beyond the aggregate score due to the tiny sample size. However, they are always provided just in case you find something useful there.
Additional Info:
FieldTerminology: Super Bowl
Overall Sentiment: 0.0996026
Relevance: 0.648797
FieldTerminology: social media
Overall Sentiment: 0
Relevance: 0.332113
Country: U.S
Overall Sentiment: 0
Relevance: 0.335318
Disambiguation: Location | Region | AdministrativeDivision | GovernmentalJurisdiction | FilmEditorReferences:
StateOrCounty: Sapphire
Overall Sentiment: 0.180949
Relevance: 0.333363
Sport: football
Overall Sentiment: 0.20837
Relevance: 0.393117
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Source URL: http://www.nbcnews.com/business/budweiser-unveils-its-super-bowl-ad-lineup-1B7938946
- advertisement
- Budweiser
- super-bowl
Webpage Provided Desc:
When it comes to this year's Super Bowl ads from Budweiser, consumers can expect a mix of both new and traditional with a dose of sentiment and sophistication mixed in. The company will be debuting six ads for a total of four and half minutes of airtime.
Webpage Provided Title:
Budweiser unveils its Super Bowl ad lineup
Source URL: http://www.nbcnews.com/business/budweiser-unveils-its-super-bowl-ad-lineup-1B7938946
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